There’s no arguing that social media platforms are necessary marketing tools for every small and big business who dreams to build a brand and get visible in today’s cutthroat market. More than 92 percent of the world marketers think that social media has helped their clients to increase exposure and generate sales.
Well, that leaves us to the conclusion that, if you aren’t using social media for your businesses then you’re missing out on the enormous opportunity.
However, getting started is difficult, and choosing the right social media platform can be more tedious. There are tons of social media networks available in the market and you need to figure out what works the best for you.
You can do that by narrowing down the social media networks based on popularity, uses, and the types of users the platform contains. Not every platform will have the audiences that have an interest in your business.
Let’s explore the top 5 social media platforms than ever small and big businesses should make their presence in.
Facebook:
No doubt, Facebook is the giant of all. Founded by Mark Zuckerberg, it’s the best social media platform that has ruled the digital industry for the past decade. If you wonder about its revenue, then Facebook surpasses $17.652 billion in its third quarter of 2019 and most of it comes from Facebook Ads.
So, how does Facebook earns so much from the Ads? The answer is simple, it’s because of its users & popularity. There’s hardly anyone who hasn’t been into Facebook once in their life. Facebook has over 2 billion users worldwide and 1 billion active users. Now, think of its reach and a huge potential to find the right audience for your business.
On the same note, it’s one of the best social media platforms here in Nepal as well. Nepal has over 4 million Facebook users, out of which 2.8 million are male and 1.3 million are female. All the credit goes to the advancement and easy access to smartphones.
So, if your business is in Nepal and your business does not have a Facebook presence, then you’re missing out on the oceans of possibilities & opportunities.
Instagram:
Just like the platform itself, you can get overnight success with the right presence of Instagram. The platform dedicated to photos got huge success within two months of its inception in the year 2010. Instagram had over 1 million users within the first quarter of its inception, while it has crossed 1 billion users making it one of the inevitable social media platforms of this era.
Though there have been several updates and changes in Instagram, it hasn’t changed its core objective of photo sharing. The new features like stories, cross-media communication, filters, and all the tagging and sharing options give Instagram a new height and popularity which has become an excellent path to build a strong brand presence for both small and big businesses.
If you wonder about its stats in Nepal, then there are over 1.20 million Instagram users in Nepal out of which 55.2% are male and 44.8% are female. The majority of the users belong to the age group 18 to 45. Now, that’s a suitable audience for any kind of business.
So, what are you waiting for? Open an Instagram account for your business right now.
Twitter:
It’s a hidden gem in the ocean. From the time of its inception, it has been different, unique, and to the point. The features of limited character give everyone a voice but limit the noise of social media. Likewise, it has been a favorite of all kinds of people like businessmen, celebrities, journalists, and even prestigious position holders like Prime Ministers and Presidents.
It is indeed the powerful voice of the people that can’t be unheard and unnoticed. Besides, tweets from famous businesses or people have a direct impact on the lives of people and the economy of the country. We have seen the rise and fall of company shares with just one tweet.
Don’t believe it?
Well, Elon Musk and his company Tesla lost $14 billion after a tweet that backfired him one after another.
“I am selling almost all physical possessions. Will own no house.”
Followed by
“Tesla stock price is too high IMO”
Now that’s a quiet of impact of social media platform, what do you think?
Linkedin:
LinkedIn is the Facebook of professionals and business-minded people. Over the years, it has been revolutionized to seek, find, and get hired by small and big business houses. It has been used as a learning platform about the industry that you are working on. Besides, LinkedIn is famous for finding a business partner and associates rather than finding new customers for your business.
If used properly, it will not only uplift your business and brands, but it also helps to get a huge amount of opportunities and possibilities.
If your business doesn’t have a LinkedIn page, then you are missing out on the charm of this platform.
YouTube:
When it comes to video content, then nothing can beat this giant video sharing platform, YouTube. It has over 2.8 billion users worldwide which are greater than Facebook itself. It has been a place where people go to entertain themselves and learn many new things.
With YouTube, you can connect with your users in a very different manner than other social media platforms. YouTube has all kinds of audiences that are perfect for all kinds of businesses. If you can produce high-quality video content that gives value to the people, then you can easily beat your competitors and stay ahead in the beating game.
Conclusion:
People are getting online and there’s no perfect platform that works best for your business. You need to analyze and figure out where your active audience is, what kind of products you are promoting, and how much time & budget you have allocated for your social media marketing.
Getting started is difficult but this is the road you must take if you are willing to do something. You may not have the perfect team that takes care of your business as their own business, and that’s where we come in. We have the right and dedicated team to perform all the tasks and look after your business.
Let’s discuss more social media marketing, contact us at www.ideationads.com
